🎯 Role Overview

We’re looking for a full-time Content Creator who can craft high-converting, scroll-stopping, mood-setting content for Fruik across platforms like Instagram, YouTube, Meta Ads, and our website. From shooting dreamy product reels to writing engaging copy — this is a creative playground with real impact.

🔧 Responsibilities

• Create content across photo, video, and design formats for digital campaigns, product launches, and brand storytelling.
• Shoot and edit short-form videos (Reels, YouTube Shorts, etc.) that are aesthetic, engaging, and high-retention.
• Write crisp copy for social posts, landing pages, ad creatives, and product descriptions.
• Manage shoots independently — including setup, lighting, framing, and direction (we’ll help you get the tools).
• Collaborate with marketing, product, and design teams to align content with campaign objectives.
• Stay on top of wellness, D2C, and social trends — and turn them into relevant content ideas for Fruik.
• Own the Fruik Instagram like it’s your canvas. We want to be that brand on your feed.

✅ Requirements

• 1–3 years of experience in content creation, digital marketing, or video production.
• Strong command over shooting and editing tools (phone + software like CapCut, VN, Adobe Premiere, or equivalent).
• A keen eye for aesthetics, color, light, and vibe.
• Ability to write and think like a brand — tone, humor, and emotion matter.
• Familiarity with Instagram, Meta Ads, YouTube, and short-form video storytelling.
• Ability to manage timelines and deliver creative work at pace.
• Based in or willing to relocate to Gurgaon for an on-site role.

💫 Bonus (Not Mandatory)

• Experience with beauty, wellness, or lifestyle brands.
• Photography and basic design skills (Canva, Figma, Photoshop).
• Existing Instagram or YouTube portfolio/content page.

💼 What You’ll Get

• A creative-first culture where your ideas are heard and valued.
• An opportunity to shape the digital voice of a fast-growing wellness brand.
• A relaxed yet performance-driven team — we value calm minds, clean work, and clear outcomes.
• Competitive CTC based on experience + product perks (of course!).

🌿 About Fruik

Fruik Aromatherapy is a modern wellness brand that blends science, design, and nature to create aromatic products that elevate everyday living. From motion-sensing diffusers to customized essential oil blends, we create tools for calm and clarity in today’s chaotic world.

We're growing fast, and we're building a creative team that can bring the magic of scent and storytelling to life across every screen.